TL;DR: Major tech companies are integrating generative AI to streamline game development, but challenges persist. Ubisoft, Microsoft, and EA use AI tools to boost workflows, yet developers face ...

A new era is coming for EA’s F1 series with expansion, evolution, and a major shift ahead. Only EA would announce the next two seasons of Formula One, a premium expansion, and an entirely reimagined ...

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Electronic Arts (EA) management has been urging employees over the past year to use a AI for a wide range of tasks that include coding, concept art, and more. This is according to current EA staff ...

Cam Jones is helping amplify pioneers in sports as a game designer at EA Games. The EA SPORTS Madden NFL Black History Month program was established in 2021 to honor the legacy and excellence of ...

A Business Insider report has found that staff at publishing giant Electronic Arts are struggling to carry out demands from management that they utilise AI for “just about everything.” The outlet ...

The video game industry is hellbent on harnessing the power of generative AI to boost productivity and dream up virtual worlds — while also cutting costs, of course. According to a recent Google Cloud ...

AI tools in game development continue to prove both widespread and divisive. When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. The report states ...

This Thursday, Electronic Arts announced a partnership with Stability AI that will integrate generative AI into the video game company's creative workflows. Both companies say this partnership will ...

Electronic Arts is stepping into a new world of game development as it unveiled its latest partnership with Stability AI, the company behind Stable Diffusion. The company revealed that this new ...