Young people with fewer financial resources, especially boys, are the most exposed to advertising about how to make easy money. So confirms a pioneering study by Pompeu Fabra University (UPF), which ...

Merry Glitchmas! To all who observe. For the uninitiated, “Glitchmas” is our name for what’s become an annual tradition, when, from between roughly late October through November, Meta’s ad platform ...

Meta Platforms (META) offers an attractive risk-reward profile, trading at a 24x P/E and underperforming the S&P 500 post-earnings. META's robust ad business, resilient user growth, and open-source AI ...

When running a Meta Ads campaign, creative should be at the center of your strategy. As targeting options have become more limited in the platform from the super-granular segments available in years ...

Bottom line: Meta insists that it is making steady progress against fraudulent advertising. "We aggressively fight fraud and scams because people on our platforms don't want this content, legitimate ...

Meta’s internal documents indicate the company projected $16 billion in revenue from ads for scams and banned goods, creating competition for legitimate advertisers. Meta projected about $16 billion ...

Meta expected to make billions in revenue from scam ads in 2024: Reuters Reuters found that 15B "higher risk" ads reached users each day A Meta spokesperson said the company aggressively fights fraud ...

Meta, the owner of Facebook and Instagram, projected that 10% of its revenue in 2024 would come from ads for scams and banned goods, according to a Reuters report. The ads reportedly promote ...