A closer look at how Microsoft Copilot uses conversational search to capture intent, reduce wasted spend, and improve ROAS.

The original version of this story appeared in Quanta Magazine. Imagine a town with two widget merchants. Customers prefer cheaper widgets, so the merchants must compete to set the lowest price.

Personalized algorithms may quietly sabotage how people learn, nudging them into narrow tunnels of information even when they start with zero prior knowledge. In the study, participants using ...

Cold weather can wreak havoc on your motorcycle if you fail to winterize it properly: Batteries: When temperatures drop below freezing, the cold can reduce a battery’s power output or even cause it to ...

Churches across the U.S. and abroad are quietly experimenting with AI-generated Christmas content, from Nativity visuals and ...

Ben Shapiro goes to Heritage to make a detailed and convincing factual case that Tucker Carlson is an enemy of the ...

Galleries and artists who lean into access stand to win. From five-year clauses that protect markets to galleries that ...

YouTube CEO Neal Mohan is drawing fresh attention to Silicon Valley’s parenting paradox after revealing that he strictly ...

We are neither releasing a game with any AI components, nor are we looking at trimming down teams to replace them with AI' ...

The Trump administration is about to give artificial intelligence a formal say in who gets certain Medicare services, starting with a pilot in six states that will run through private contractors. The ...

Allison Schrager is a Bloomberg Opinion columnist covering economics. A senior fellow at the Manhattan Institute, she is author of “An Economist Walks Into a Brothel: And Other Unexpected Places to ...