The basic problem of a theory of truth approximation is defining when a theory is “close to the truth” about some relevant domain. Existing accounts of truthlikeness or verisimilitude address this ...

This article is sponsored by Eyeota. The United States stands alone when it comes to its insistence on a predominantly deterministic approach to data-driven marketing. Because of that, the ongoing ...

Cross-device tracking is the latest Holy Grail of digital advertising. At stake is the marketer’s ability to recognize the same consumer when he or she interacts with a brand, whether that interaction ...

Richie Etwaru, Co-founder & CEO of Mobeus, is an evangelist for the probabilistic math revolution and a pioneer in emerging technologies. For most of business history, systems followed deterministic ...

Here’s a deceptively simple exercise: Come up with a random phone number. Seven digits in a sequence, chosen so that every digit is equally likely, and so that your choice of one digit doesn’t affect ...