Through his data-driven approach, Samuel delivered $2 million in incremental annual revenue — a remarkable 15% boost to the ...

Customer connection has become the defining advantage in e-commerce as brands balance personalization, data, automation, and ...

AI in retail isn’t new. In the early 2000s, many leading retailers began finding AI solutions: Amazon introduced its ...

Here's how LinkedIn professional attributes support intent, automation, and creative decisions across Microsoft Advertising.

Learn the difference between Excel COUNT and COUNTA, plus TEXTBEFORE and TEXTAFTER tricks, so you clean text and totals with confidence.

The contemporary firm operates in an economy where the locus of competitive advantage has shifted decisively from tangibles to intangibles, with the skills of people, the architecture of data, and the ...

A public-private mapping of events were then started. As death in the near family is the most mentally stressful situation a project – much focusing on data bases – was started. The wallet impact was ...

Howard (pictured) will play a central role at the agency in consulting on research design and analysis to support the company ...

Getting away from the office to create or revise a firm's concrete goals and teammates' roles can help RIAs tap into organic ...

Email marketing is a powerful way for brands to connect with their audience. Here’s why investing in your owned marketing ...

Execution that actually ships still happens manually. That gap between intent and outcome is why AI in martech keeps adding work. The post Your AI is not helping if it makes me do the work appeared ...