Short-form video content is king in 2024. As platforms like Instagram Reels and TikTok continue to dominate the social media landscape, more and more businesses are turning to video marketing to ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. But what started as an entertainment trend has now evolved into a marketing priority. The ...

Short-form video is no longer just an optional extra. It’s fast becoming a primary way people consume news. That’s pushed many legacy newsrooms to rethink their video strategies and inspired a wave of ...

More and more B2B brands are pressing play on video content, and it's redefining how companies engage online. Fully 78% of B2B marketers currently use video in their programs, and 56% plan to increase ...

Short-form videos have gained immense popularity due to their ability to capture viewers’ attention in our era of content overload and shortened attention spans. Photo by Kyle Loftus on Pexels Photo ...

In recent years, the digital advertising landscape has shifted with the rise of short-form video formats like TikTok, Instagram Reels and YouTube Shorts. These formats have captivated audiences with ...

How long is a short-form video? Short-form videos can range anywhere between a few seconds and a few minutes long, and usually they stand at five to 90 seconds. Short social media videos are the most ...

With short-form video now dominant on social media, researchers are racing to understand how the highly engaging, algorithm-driven format may be reshaping the brain. From TikTok to Instagram Reels and ...

Opinions expressed by Entrepreneur contributors are their own. I started popping into my marketing department’s meetings about a year ago. They were doing a lot of great things, but I noticed ...