SEO strategists can no longer ignore the impact of social media. Gone are the days when meta tag keywords and a smattering of comments on competitive blogs would boost search rankings. In short, ...

Barry Feldman is a content marketing consultant, copywriter, social media advisor and more. This post has been adapted from an original version on his blog, Feldman Creative. “We really do want to ...

Whether you think SEO is an acronym for “search engine optimization” or “screwing everyone over”, you don’t even need a website to learn valuable life lessons from SEO. It’s one of the most confusing, ...

The creation of original web content is one of the main building blocks of search engine optimization and gaining rankings for different search terms. Targeting long tail terms is writing for specific ...

Sometimes, it’s hard to take SEO advice seriously. It’s not that you don’t want to improve your site’s search rankings. It’s just a matter of all of the myths out there. It’s hard to separate fact ...

With ad-blocking the current hot topic in marketing and even general media, there is one event that is immune to ad blocking: the Super Bowl. For many non-football fans, the collections of expensive ...

Search Engine Optimization (SEO) is a valuable tool for businesses and individuals. It is the process of optimizing the visibility of a web page or website in a search engine. Specifically, SEO ...

It’s just too much to handle alone, especially when in-house staffs have additional job responsibilities besides SEO/SEM. Heaven help you if you’ve got a new-hire; it’s going to take three to six ...

Rick Santorum speaking at CPAC FL in Orlando, Florida. Google “Santorum” and you won’t find his campaign website. What you’ll find is a controversial website created by columnist Dan Savage called ...

The author, Keith Brown, thinks that search professionals should consider how Matt Cutts attained SEO "rockstar" status and how he might position himself salary negotiations. I was driving home a few ...