Gamefam CEO on ‘Roblox' and ‘Fortnite' Brand-Building for ‘Barbie,' ‘My Hero ...

Gamefam CEO Joe Ferencz's business is pulling beloved IP like Sonic the Hedgehog, Barbie or SpongeBob SquarePants into online ...
GamesIndustry

Building on metaverse successes. How Gamefam’s Roblox strategy delivered a triumphant year

When it comes to capturing video games’ current zeitgeist, few do it better than Gamefam. That’s not to say the 2019-founded outfit is conventional or typical. Far from it, in fact. For one, the team ...