Google Ads scripts quietly prevent overspend, tracking failures, and performance leaks that automation and Smart Bidding ...

Across the globe, a race is under way to crack some of the last mysterious forms of writing that have never been translated. Can new technology help scholars rewrite history?

Sometimes, actors elevate stories through their own creative—and unexpected—contributions. And while going off-script can be a risky venture, it can also create iconic moments on film and TV. Here are ...

In 1969, a now-iconic commercial first popped the question, “How many licks does it take to get to the Tootsie Roll center of a Tootsie Pop?” This deceptively simple line in a 30-second script managed ...

We live in an era of breath-taking change in the way that we read, write and record things. Digital repositories replace paper records. Everywhere, the keyboard, mouse and trackpad seem to be ...

Most of us are consciously aware of our personal values and world views. Those of us with a deeper interest in psychology and personal development will also have a good sense of the people, events, ...

Why, when people were trying to get me to switch from Windows to a Mac, did no one tell me about AppleScript? Sure, a stable OS with Unix shell access and a sophisticated UI are nice. But a scripting ...