Some Android users report seeing a new video player UI in the YouTube app. YouTube’s latest player UI relocates a lot of buttons and shows more information about the video. It also adds a gesture that ...

In today’s fast-paced digital landscape, where user expectations are constantly evolving and competition is only a click away, building successful products is no longer about guesswork or intuition—it ...

YouTube is rolling out thumbnail A/B testing to all channels, letting you optimize videos for higher watch time. YouTube is rolling out thumbnail A/B testing to all channels. It lets you test up to ...

Learn how A/B testing and multivariate testing impact SEO and 8 tips to improve your tests and processes to maximize your site's SEO performance. To be successful in SEO, we need to have an ...

A/B testing can be a great tool for enhancing website functionality, user experience and conversions. However, when done at an enterprise scale, A/B testing poses unique challenges that can ...

A/B testing is an experiment that involves serving two different variations of the same element to website users simultaneously and comparing the results to determine which variation performs better.

UI-licious’ co-founders, chief technology officer Eugene Cheah (left) and chief executive officer Shi Ling Tai (right). Image Credits: UI-licious UI-licious, a Singapore-based startup that simplifies ...